Desiderata Health & Wellness Co

Desiderata Health & Wellness Co

Desiderata Health & Wellness Co, inspired by the poem "Desiderata" by Max Ehrmann, is a wellness collective dedicated to providing better living at an affordable cost. Their mission is to help individuals expand their mindsets, strengthen their bodies, fill their cups, and connect with themselves.

For this brand identity project, I infused the branding with natural elements to evoke a sense of tranquility and grounding. The color palette features muted tones, chosen for their approachability and calming effect, reflecting the company's ethos of accessible and holistic wellness. The overall design embodies the principles of the poem, emphasizing inner peace, self-care, and connection with nature.