designer & creative strategist

Building scalable brand experiences through campaign design, creative strategy, and multi-channel marketing systems.

✳︎

Brand Systems

✳︎

Campaign Storytelling

✳︎

Multi-Channel Creative

✳︎

Visual Identity

✳︎

Creative Direction

✳︎ Brand Systems ✳︎ Campaign Storytelling ✳︎ Multi-Channel Creative ✳︎ Visual Identity ✳︎ Creative Direction

{ cliff notes }

brand systems, campaigns, and creative built across evolving teams and growing brands

A technician in a navy blue polo shirt and matching cap with the Polar Heat & Air logo stands outdoors, smiling and looking at his phone. Behind him is a white van with a Polar Heat & Air logo, and the background features a dark blue graphic design with gold curved lines.

EverPro

brand systems and visual identity expansion

Explore the Full Project

A dark gradient background with large, white text that says 'Shut Your Energy'.

Shift Your Energy

creative direction, visual identity, web design

Explore the Full Project

A smiling man in a blue HVAC company uniform looking at his smartphone with a background of digital planning and scheduling interface for service jobs.

Service Fusion by EverPro

brand systems, visual identity, multi-channel marketing design

Explore the Full Project

{ the archives }

additional stories, evolving brands, and the work built along the way

{ marginalia }

additional stories, evolving brands, and fun built along the way

Decorative graphic featuring orange roses, purple flowers, and green leaves around a black badge with a ribbon, with the text "Pally Blue Ribbon Beer" in the center.
Close-up of a vegan shrimp with crispy texture on a dipping dish, garnished with herbs, and accompanied by lemon.
Neon sign of an ice cream cone with three scoops and a cherry on top, against a black background.
Historical black and white photograph of a woman in vintage attire and a wide-brimmed hat, seated outdoors near a potted plant, with a modern colored illustration of a woman in a red dress and a straw hat superimposed in the foreground.
A woman with pink lighting covering her face, mouth open and tongue out, holding her face with her hands. The word 'LUST' repeats multiple times around her and at the bottom, with a smaller image of hands painting with colorful paint at the top.
Photo of a woman with brown hair wearing a black crop top, standing outdoors at sunset in a field of tall grass, with the sun setting in the background.
Black and white photo of two women standing indoors, with the woman on the right cartoonishly illustrated with coloring. The illustrated woman has brown hair, wearing a blue dress, black gloves, and high heels, holding a pink clutch. The other woman
Close-up of a glass bottle with a cork stopper on a wooden surface, with a blurred background.
A pencil sketch of a woman with short, wavy hair, glasses, and a turtleneck sweater, smiling, with speech bubbles around her.
A black-and-white photograph of two men from the late 19th or early 20th century, with one man, who has a cartoonish style, standing beside a more traditionally dressed man. The cartoonish man holds a cane and has a mustache, while the other man has
Close-up of a young woman's face with water droplets, amidst pink smoke and clouds, with the word "FIERCE" repeated in the background.
A black man wearing sunglasses and a black shirt, smiling against a black background.

experience

View Resume

  • EverCommerce | 2023 - present

    Led brand and creative strategy across seven SaaS brands, driving integrated, multi-channel campaigns aligned with revenue goals. Directed end-to-end campaign execution and partnered cross-functionally with marketing, product, and development to ensure cohesive brand growth and performance.

  • Hotel Engine | 02.2022 - 10.2023

    Transforming marketing objectives and OKRs into innovative strategies, designs, and plans; crafting industry-leading creative concepts aligned with the brand; creating captivating marketing materials and digital assets to drive sales growth and expand the customer base; spearheading collaborative creative team meetings to ideate and execute actionable plans.

  • BillGO | 10.2020 - 02.2022

    Established a scalable design system, brand standards, and branded templates that propelled revenue and enhanced brand value. By crafting captivating marketing and promotional advertisements, I successfully drove sales revenue and expanded the customer base. Additionally, I took charge of developing strategic marketing and promotional plans for new product roll-outs and collaborated with department heads to transform goals into tangible achievements.

  • Self | 2020 - present

    Craft visually captivating and functional designs for a diverse range of clients and projects. Work autonomously, engaging directly with clients to comprehend their requirements in order to transform them into innovative concepts, and deliver exceptional design solutions. Effectively manage projects, meet deadlines, and maintain open lines of communication throughout the design process to guarantee client satisfaction.

  • Champion Teamwear | 2016 - 2020

    Create visually compelling email blasts, catalogs, client designs, and promotional materials utilizing the Adobe Creative Suite. Collaborate closely with customers, presenting mockups and gathering feedback for necessary adjustments. Lead the creation of captivating marketing materials to drive sales revenue and provide guidance to team members, boosting their creative skillset and morale.