EverPro
Creative direction and visual identity expansion for a connected ecosystem of service and SaaS brands.
Designing for Connection Across Brands
Evolving the EverPro ecosystem
EverPro supports a growing network of service and SaaS brands across the home services industry. As part of the internal creative team, I contributed to brand expansion through iconography, visual systems, and collaborative identity exploration throughout the platform.
A System That Scales
Developing the Visual Identity
A flexible visual system designed to support a growing ecosystem of service and SaaS brands while maintaining consistency, scalability, and cohesive brand recognition across the platform.
Designing the Iconography System
Custom Iconography
A scalable icon system created to unify visual communication across the EverPro ecosystem.
Applying the Visual System
EverPro Microsite
Contributed supporting visual assets and iconography used throughout the EverPro microsite experience, helping extend the evolving visual system across digital touchpoints.
Visual System Guidelines
Brand System Framework
A scalable visual guide designed to support cohesive brand application across campaigns, digital experiences, and the growing EverPro ecosystem.